1) You need to incorporate your Adsense ads so that they appear to be a part of you web page and not as though you are trying to sell them something. People search the web for information and meaningful content, not ads for products or services.
The days in which banners are successful in pushing products has come and gone. Adsense ads which look like a typical banner will not produce the sales you hope for and in fact may actual turn away visitors that are seeking information and not a bunch of ads.
2) Work your ad into the text of your online document. This will provide better content to what you are promoting and you are able to build interest in the product by how you word your document.
3) Eliminate the borders on your Adsense ads. Allow your ads to appear as part of the overall web site and not like they are stuck on as an afterthought.
4) Do not run any other advertisement. Besides being important to follow the rule established by Google, you do not want to loose your readers to some other product by missing your Adsense ad and selecting some other product. Keeping you visitor focused on your message, will increase the probability of them moving to your Adsense ad.
5) Placement of ad is important. If not seen, even the best ad will not get a response. The best places for ad have been shown to be either at the top of your web page or next to the test, where readers will believe it is part of the actual text.
6) Increase Traffic to your site. Many people have found success using Google Adwords or other similar search engine tools. You need to be careful here and make sure you find the correct keywords to make your campaign a success.
Another way to increase traffic is to utilize link exchange directories and submissions to blogs. Use should never use link farms or other classified ads, since search engine sift these out and will block your site from their results.
7) Diversify. It is never smart of rely on only one website for your business. While you might make some money initially, you have a better chance with more that one website.
8) Relevancy is most important. Search engine seek out sites with relevant content in them. If you have articles which are a good match for various keyword, search engines will direct traffic to your site which will give your Adsense ad and opportunity to work for you.
9) Site maps can help and should be used. Google's site maps is one of the best and can assist you in increasing traffic. You can find more information here:
http://www.google.com/webmasters/sitemaps.
10) Make sure that your ads are relevant. This is one of the most important requirements in order for you to have success with your Adsense ad. If your visitor can not find any relevance between your web site and what product you are promoting, there is a high probability that they will just move on to some other site.
