One of the best ways to advertise your business is to publish articles. This can be done simply and effectively by use of an e-zine. Publishing articles that help and inform readers builds your credibility and simultaneously advertises your products and services.
The articles provide a platform for you to demonstrate your skills and proficiency. The following tips could be used to guide you on what kind of content to post on your website.
Real-life Solutions A reader will trust you a lot more if they see that you have helped a customer or client with a problem that they had. These solutions can be listed as case studies. The problem and solution should be well described and this will establish you as an expert. This method is much more effective than simply claiming to be an expert.
Resource If there are particular subjects on which you want your customers to consider you as an information resource. Identify 3 of these areas. Thereafter, create content for these selected areas.
Research A large number of relevant ideas can be found in industry publications. Identify the hot issues. Highly controversial issues are better. Voice your personal opinion. Readers will want to know what you say since they consider you an expert.
Frequently Asked Questions Some questions are asked over and over again by your clients. Identify the 8 most asked questions and create separate articles to answer each. This can then be published every week and will translate into article sources for 2 months. If you lack frequently asked questions, simply ask your clients to inform you of the topics that they would like to know more about.
Learn & Share If you acquire any new information from sources such as seminars, workshops, other articles or an industry conference, don't hesitate to share it with your readers. However, make sure you give credit to your source. Alternatively, voice your opinions on the content available from those sources.
Tips The process of compiling a list of tips is much simpler and faster than writing an entire article. Furthermore, you can later decide to write an article from the list of tips. Keep in mind that your most important tip should preferably be place first in the list. Therefore, compile a list of up to 10 tips on a particular subject.
Interviews Interviews with experts who are not directly competing with you are of great interest to readers. They can comprise 3 to 5 well structured and relevant questions. Simply send them by email. Edit their responses and post them after they agree with the final revision. Thank them by placing a short plug in your
e-zine.
Invite Questions and answer them Ask readers to send in their queries and answer them individually. If they consent, publish their contact information after the question.
Ask for user profiles. Ask your readers to send you their profiles and feature one of them in every issue.
The main aim of your e-zine is to drive you more customers and clients. Avoid featuring other writers as this will highlight their work rather than yours.
